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The Definitive Resource
The Hosted Buyer Bible
Running a hosted buyer program is one of the most powerful — and most demanding — formats in B2B events. Millions of dollars of deals get done when it's executed well. When it isn't, sponsors leave and don't come back. This guide covers everything an organizer needs to know: from setting the table to squeezing more value out of every show.
95
%
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Retention at A-shows
95
%
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Retention at A-shows
95
%
+
Retention at A-shows
95
%
+
Retention at A-shows
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Backtrack is an AI-powered platform that automatically records every 1:1 meeting, generates accurate transcripts and CRM-ready notes, and delivers ROI reports sponsors can use as proof—so organizers can drive rebooks with data, not vibes—across trade shows, hosted buyer events, and other 1:1 meeting programs.