How to Create More Value Worth Charging For

Table setup, printed schedules, power access, and introductions. The details that separate premium hosted buyer events from average ones.

Table setup standards

  • White tablecloths only — black shows dust too easily
  • Flowers on every table — bonus if they are real with water
  • Branded pens at every seat
  • Free water on every table in glass cups — not plastic
  • Have quality control standards for what people bring — some bring elaborate setups. Set expectations in advance.
  • No cheap tablecloths — ever

Schedule enforcement

  • "Walkers" enforce meeting times on the floor
  • Cluster people's meetings — making them walk back and forth is a sign of lack of organization and care

Printed schedules

  • Print out schedules for every person at every seat — everyone always asks "who am I meeting again?"
  • Bonus points if you put a blurb next to each person: title, company bio

Power and presentations

  • 47% of meetings have presentations — power access matters
  • Be careful — wires look messy on tables and floors, lots of tripping hazards
  • Consider power banks — bonus points if they are sponsored
  • iPads and Windows tablets rule presentations — 46% of presentations use a tablet. Try giving them power.

Make introductions

People who make introductions to life-changing people will naturally make others feel inclined to help them in return. The value equation starts to become more about the master connector at the top — they see the value before they've even been asked for sponsorship.