Teach them how to work your event

Nobody knows how to work your audience like you do. Share that knowledge generously.

• Actively teach attendees how to "work" your event — ask your best buyers and sellers what they do and share those insights
• Some events host events the day before — tell attendees about them and suggest how to leverage them
• The best organizers hold hands and hop on calls with buyers and sellers before the show to make sure introductions go well

Email discipline

• Don't spam — the more emails you send, the fewer people will open
• Every unnecessary email reduces the impact of important ones

Day-of communications

• Send clear day-of info all in one email
• Subject line: easily searchable with the event name
• Body: Location, date, time, how to get there if it's tricky — no yapping
• Tell them how to opt out and why they are being recorded (if recording is applicable)