SPONSOR

Reach the people who run the events industry

Backtrack connects sponsors and advertisers with event organizers, hosted buyer programs, and live event audiences — through event sponsorships, digital placements, and branded content.

85

+

organizers in the network

95

+

events per year

53

+

attendees reached across events per year

47

%

industry-relevant audience — zero wasted reach

Why sponsor

The right audience

Your brand in front of event organizers and hosted buyer managers — not a general audience.

Real visibility

From event signage and digital placements to email features — you're part of the experience, not just a logo on a wall.

Flexible formats

Sponsor a single event, a digital channel, or build a long-term brand partnership. We work around your goals and budget.

How Backtrack Works

Turn every scheduled meeting into proof your event worked. Backtrack captures real conversations and turns them into structured data that helps your customers justify attending again.

01

Captures scheduled meetings automatically

Backtrack devices start and stop based on each attendee’s agenda, so every planned meeting can be captured without adding work for your staff or attendees.

02

Takes notes without a pen & paper

Each recording is automatically transcribed using AI tailored for hosted buyer programgs and bustling venues. No note-taking, no distractions — just natural conversations.

03

Gives sales teams proof they can take home

Each meeting becomes a structured summary with buyer intent, objections, priorities, and next steps, making it easier for sales and marketing teams to prove the trip was worth it.

04

Helps your customers justify coming back

Backtrack turns meetings into structured follow-up data that attendee marketing and sales teams can actually use, giving them a clearer view of pipeline, buyer interest, and event value.

FAQ

What types of events can I sponsor?

Backtrack hosts a range of events — charity galas, hosted buyer programs, and industry conferences. Fill out the form and we'll match you with the right fit.

Can I sponsor multiple events?

Yes. Multi-event packages are available and typically come with better rates and broader placement.

How far in advance should I reach out?

We recommend at least 4–6 weeks before an event to secure placement and prepare assets.

What assets do I need to provide?

A logo (SVG or high-res PNG), a short brand description, and any key messaging. We'll guide you through the rest.

Is there a minimum budget?

Our packages are flexible. Fill out the form and let us know your budget range — we'll find something that works.

Do you offer custom packages?

Absolutely. If none of our standard formats fit your goals or budget, we're happy to build something from scratch. Just tell us what you're looking for in the form below — target audience, channels, budget range — and we'll put a custom proposal together within a few days.