Backtrack Press Resource Center

Backtrack automatically turns live event conversations into notes and reports that wows bosses.
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Backtrack solves two problems that cost teams money after every event: salespeople forget details and can’t track outcomes, and organizers have to sell rebooking without proof. Developed by Yac Inc., Backtrack captures in-person event conversations and turns them into searchable notes, stats, and ROI reports—making sales follow-up and event rebooking 10x easier.

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Backtrack captures in-person event conversations and turns them into accurate, AI notes—transcripts, summaries, action items, and CRM-ready—so reps can remember what was said, follow up fast, and see the stats that matter (meetings captured, leads created, follow-up rate, pipeline signals, and top topics). For organizers, Backtrack makes rebooking 10x easier by generating ROI reports that show what happened at the event and what it produced, giving marketers the evidence they need to justify spend and renew with confidence instead of flying blind.

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Key Capabilities

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• Conversation capture → instant notes: transcript + summary + next steps, seconds after the meeting.‍
• Sales Rep ROI reporting: reports by attendee meetings helping prove show value, train better, and personalize outreach.

• Sales stats that actually stick: track meeting volume, lead quality signals, follow-up activity, and outcomes across the event.
• Organizer ROI reporting: aggregated reports by exhibitor/sponsor/meeting program to prove value and support renewals.
• CRM-ready export: push structured notes and contacts into CRMs via clean CSVs.
• Privacy-first by design: pause on-screen at all times or opt-out at any time.

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“Isn’t it amazing?! I used it at MIC and plan to use it at IMEX Frankfurt!”

-Karen Gonzales, IAEE

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"From start to finish, Backtrack's execution was exceptional. Their pre-event preparation thoroughly oriented our buyers, on-site support was flawless, and the post-event deliverables were outstanding. Buyers consistently praised the ease of use, the accuracy of the extracted keywords, and the one-on-one meeting ratings, which provided concise, high-value takeaways powered by cutting-edge AI.Equally impressive was BackTrack's post-event follow-through. The automated creation of follow-up emails and connection tools saved significant time and streamlined the critical post-event engagement process.We highly recommend BackTrack, their team, and their technology to any organization looking to elevate the attendee experience and deliver measurable value before, during, and after meetings."

LeeAnn Norton, CEM-APCOO at ConnexFM | The Multi-Site Facilities Management Network

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Other testimonials:

https://youtu.be/wHRbmhIjMic

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Backtrack is not publicly available for download. For more information and how to see a demo, visit usebacktrack.com/contact.


About Backtrack:
Backtrack is a leading event meeting recorder designed to capture the essence of every professional discussion and digest it into an ROI report with AI notes. With advanced AI features and a commitment to revolutionizing productivity, we’ve empowered 100,000+ professionals to never miss a beat in their meetings.


Backtrack Origin Story:
After failing to wow investors in Silicone Valley in 2018, the founders of Yac turned to each other and said, "Wow, I wish we could have recorded that". On the plane ride home with no capital investment (yet), the team began to build the first version of Backtrack, an audio recorder to capture meetings from the past. Backtrack was soon put on the shelf for the parent company's flagship product, Yac, as it quickly raised venture capital funding of upwards of $10,000,000 with the likes of GGV Capital and Slack. In late 2023, the team transformed Backtrack into an ROI powerhouse for exhibitors when the team found people were using the tool to remember 1:1 conversations.


Backtrack Accolades:
#1 in Mac App Store in 10+ countries
Top 10 in Mac App Store in 50+ countries
#2 on Product Hunt of the day


Media Contact:
Hunter McKinley
CEO, Co-Founder
Hunter@usebacktrack.com