Connect Spring Marketplace + Backtrack

500+ Hosted Buyer Meetings. 7 Minutes Each. Zero Manual Note-Taking.

At Connect Spring Marketplace 2026, Connect partnered with Backtrack to transform fast-paced hosted buyer meetings into searchable sales intelligence.

Over the course of the event, Backtrack captured insights from 512 meetings, helping suppliers stay fully present in conversations and cutting down on admin work, while automatically preserving key details, next steps, and buyer signals.

The Challenge

Hosted buyer events move fast.

When meetings last just minutes, sellers are forced to choose between:

• staying engaged in the conversation
• or frantically taking notes and hoping nothing important gets missed

That creates slower follow-up, inconsistent CRM data, and lost revenue opportunities.

Connect wanted to improve the meeting experience while also unlocking a clearer understanding of what was actually happening across the event floor.

The Deployment

Backtrack was deployed across Connect Spring Marketplace, capturing real conversations and converting them into structured post-event intelligence.

Results included:

• 512 total meetings captured
• 64% showed high deal potential
• 89% of qualified meetings had next steps in motion or completed

‍

What Customers Said

“I was able to recall details weeks later.”

“At larger events, you meet so many people in such a short window that remembering every detail becomes nearly impossible.

Backtrack gave me an instant reference point for every conversation. Instead of sending follow-up emails asking for information we had already discussed, I could immediately pick back up where we left off.

That kind of speed and context probably increases my selling capacity by around 30%.”

— Jordan Grimes, Director of National Events, Topgolf

‍

“We estimate 30% more selling capacity.”

“If I had to attach a metric to it, I would say 30%. Mainly due to the increased interaction and ability to fully digest and engage with the conversation, versus taking notes constantly through the appointment.”

Jaime Risch, Corporate Director, Strategic Accounts — Great Wolf Resorts

‍

“40% less admin.”

• 6 hours of admin work saved
• 40% of follow-up/admin work eliminated
• Estimated 40% of meeting information would have been lost without Backtrack

Cheryl Foster Hayes, National Director of Sales — West Coast Hospitality

‍

Beyond Note-Taking: Organizer Intelligence

Because every conversation was captured and analyzed, Connect gained visibility that traditional surveys simply can’t provide.

Backtrack surfaced:

• Recurring product questions
• Event sentiment
• Buyer readiness indicators
• Meeting quality scoring
• Trending sourcing topics
• Top attendee objections

‍

This gave Connect a clearer understanding of what attendees actually experienced and not just what a handful chose to write in a survey.

Why It Matters

Hosted buyer events generate enormous value, but the supplier is tasked to turn conversations into pipeline.

Backtrack helps event organizers:

• Improve supplier ROI
• Make rebooking conversations backed by data
• Increase seller satisfaction
• Create measurable event intelligence

And it helps suppliers sell more by letting them stay present in the room instead of buried in note-taking.