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AI Notetaker for Event Marketing Teams
Backtrack records booth conversations, transcribes them, and turns them into CRM-ready notes with follow-ups — so marketing can prove ROI and accelerate pipeline.
How many booth conversations never get followed up?
How much pipeline dies because notes are incomplete?
What if every conversation became CRM-ready in minutes?
Backtrack makes sure no conversation is lost — recording, transcribing, and delivering CRM-ready follow-ups in minutes
How Backtrack Works
Transforming conversations into actionable data that compels bosses to send employees back year after year.
Record conversations
Summarize + next steps
Transcribe & speaker labeling
CRM-ready output / follow-up actions
From booth
conversations to real ROI
Backtrack helps marketing teams capture, structure, and act on event conversations — so nothing gets lost and every interaction drives impact.
of meetings are forgotten within 24 hours without structured notes
higher sales performance when teams review and act on recorded conversations
CRM-ready notes and follow-ups generated automatically
pays for itself
Between-meeting ad breaks turn high-value impressions into profitable opportunities.
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Backtrack is an AI-powered platform that automatically records every 1:1 meeting, generates accurate transcripts and CRM-ready notes, and delivers ROI reports sponsors can use as proof—so organizers can drive rebooks with data, not vibes—across trade shows, hosted buyer events, and other 1:1 meeting programs.